AWE 2025: AI Powers a Smarter Future for Homes and BeyondThe 2025 China Home Appliances and Consumer Electronics Expo (AWE 2025), officially launched on July 18th, will take place from March 20th to 23rd, 2025 at the Shanghai New International Expo Centre. Themed "AI Technology, AI Life," AWE 2025 promises to showcase the profound integration of artificial intelligence (AI) with the home appliances and consumer electronics industry, propelling the sector towards a future brimming with intelligence and technological advancement
AWE 2025: AI Powers a Smarter Future for Homes and Beyond
The 2025 China Home Appliances and Consumer Electronics Expo (AWE 2025), officially launched on July 18th, will take place from March 20th to 23rd, 2025 at the Shanghai New International Expo Centre. Themed "AI Technology, AI Life," AWE 2025 promises to showcase the profound integration of artificial intelligence (AI) with the home appliances and consumer electronics industry, propelling the sector towards a future brimming with intelligence and technological advancement.
The event will attract a diverse range of companies, including those pioneering AI-powered solutions for smart homes. Leading players in smart chip technology, intelligent connectivity solutions, and the smart home ecosystem will also participate, collaborating to map out the future of intelligent living. AWE 2025 will expand its product scope, encompassing smart terminal devices like smartphones, AR/VR devices, cameras, smartwatches, and service robots, showcasing the latest in AI technological products and applications.
To enhance the visitor experience, AWE 2025 will build upon the success of "AWE Live Night," partnering with prominent livestreaming platforms to showcase the most cutting-edge AI products to a wide audience through online broadcasts. This initiative aims to fuel consumer interest and demand for these innovative technologies. In addition, the expo will launch the AWE Home Appliance Shopping Festival, building upon the success of the 2024 Pudong Home Appliance Shopping Festival. This new festival will offer consumers a seamless and cost-effective shopping experience through live-stream shopping, curated deals, and virtual exhibitions.
Xu Dongsheng, Vice Chairman of the China Household Electrical Appliances Association, highlighted the significance of the AWE 2025 theme, stating, "'AI Technology, AI Life' encapsulates both the current trend of profound integration between AI and the home appliances and consumer electronics industry, and the emerging landscape of a smarter future. AI has become a crucial driving force for product innovation and enhanced user experience. AWE, as the industry's leading expo, has a responsibility and obligation to guide this trend."
"The exhibition outcomes of AWE 2024 demonstrate that the deep integration of AI with the home appliances and consumer electronics sector is solid enough to justify the 'AI' keyword. The theme of AWE 2025, 'AI Technology, AI Life,' resonates with this momentum," added Xu Dongsheng.
The first part of the theme, "AI Technology," underscores the crucial role of AI in propelling product innovation and user experience enhancement within the industry. This signifies the critical role of AI in driving future development and serves as a testament to AWE's commitment to leading the technological landscape.
The second part of the theme, "AI Life," which could also be interpreted as "Love Life," signifies AWE 2025's commitment to delivering an immersive experience of future intelligent living. The event aims to accelerate the implementation of AI products and solutions, allowing consumers to truly "love" their lives.
"At AWE 2025, we will witness new developments in the smart living arena, with home appliance companies venturing into cross-industry fields like home appliance and home integration, 'human-vehicle-home' ecological cities, and smart energy management. Exhibiting companies will leverage AI technology to introduce more differentiated products. AWE 2025 will showcase a new era of 'smart living' centered around humanity and context, encompassing the entire ecosystem of 'human-home-city'," Xu Dongsheng explained.
AWE 2024 attracted over a thousand domestic and international exhibitors, covering an exhibition area of 150,000 square meters and drawing a total of 365,000 visitors. "The most prominent feature of AWE 2024 was its comprehensive presentation of smart living," Xu Dongsheng observed while reflecting on the event's achievements.
At AWE 2024, leading players unanimously integrated their exhibition themes with artificial intelligence. Examples include Haier's "Digital Intelligence Renewal, Seamless Coexistence," Hisense's "Towards the Future with Scenarios," and Samsung's "AI-powered Technology, Art, Home." A multitude of intelligent products were adorned with AI labels and seamlessly integrated into diverse lifestyle scenarios. Many companies showcased home settings encompassing living rooms, bedrooms, kitchens, and bathrooms, along with smart living ecosystems encompassing travel, office environments, hotels, healthcare, and urban energy management.
"AWE 2024 unveiled the trajectory of future industry development, where digitization, AI intelligence, and scenario-based solutions will take the lead. AWE 2024 landed precisely at the pivotal point of the AI explosion in the home appliance industry, ushering in a new era of artificial intelligence in the home appliances and consumer electronics sector," Xu Dongsheng concluded.
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